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Commerce
and
Management Issues | | | |
| Volume-I,
Issue-III, July-September 2012 | | |
Research
Scapes
(An International Multi Disciplinary Journal) |
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| DYNAMIC BEHAVIOR OF
CONSUMER: CLICK HERE TO ABSTRACT Consumer
behavior refers to the mental and emotional process and the observable behavior
of the consumers during searching, purchasing and post consumption of a product
or service .Consumer behavior involves study of how people buy, what they buy,
when they buy and why they buy. It blends the elements from psychology, sociology,
socio psychology, anthropology and economics. It also tries to access the influence
on the consumer from groups such as family, friend’s reference groups and
society in general. Buying behavior has two aspects: the final purchase activity
visible to any observer and the detailed or the short decision process that may
involve the inter play of a number of complex variables not visible to anyone.
Thus these are the aspects that use to govern consumer’s buying behavior
his needs, his purpose of buying and his social status. |
| | | | | INVESTMENT
STRATEGIES OF POTENTIAL INVESTORS IN MUTUAL FUNDS: CLICK HERE TO ABSTRACT
Mutual
funds provide access to expert managers who make and monitor the investment selections
as dictated by the fund's strategy. Strategies can range from a defined financial
objective, such as growth or income, to an investment theme like global or health
care investing. Because mutual fund investors also share the costs of managing
the fund, even new investors can access the same caliber of expert money management
and portfolio diversification that larger investors and institutions obtain when
they assemble their own portfolios of individual securities. |
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