Rajeev Gandhi College Research Journal Research Scapes, Bhopal, Research Scapes An International Multidisciplinary Journal, Bhopal

From the founding of the Olympic movement in the late 19th century at the height of the Industrial Revolution through the beginning of the Information Age in the 1970s, channels of media distribution evolved from primarily written tracts in publications to electronic broadcasting. The changes in the mode of information distribution and the underlying technology over time caused the message content being promulgated to similarly changed. As there were comparatively few channels available for the distribution of content during this period, a relative few individuals served as "gatekeepers" on the flow of information. These gatekeepers, such as editors and producers, exercised extraordinary control over what information entered the public domain through a process that was largely autocratic. The Information Age has changed the paradigm of information dissemination and in so doing, has democratized the process of sharing information.